TL Health Insights
The Impact of COVID-19 on Speaker Programs Post Pandemic
In our last paper, we looked at what types of speaker programs providers were attending before the pandemic. Now we will discover how COVID-19 has impacted physicians’ desire to attend a speaker program and what that may mean moving forward.
Speaker Programs Before the Pandemic: What Did Providers Attend Prior to COVID-19?
Looking backward in order to look forward. We examine attendance at speaker programs before COVID-19 to understand how it may have changed.
Best Practices for Analyzing Small Samples
In our last paper, we discussed our top tips for recruiting hard to reach customers. Now we want to switch the focus to the analysis portion of the market research process. In the whitepaper below, we share our best practices for analyzing small samples.
14 Ways to Recruit Hard to Reach Customers
5 Advantages to a Dashboard
8 Keys to a Successful Market Research Project
Speaker Programs - Being Proactive
After attending a conference dedicated to speaker programs, we got a lot of great takeaways. We learned about the future of speaker programs, techniques companies are using to increase the value of their programs and issues these programs are facing. One of the biggest takeaways we got from the conference was being proactive when it comes to building compliant speaker programs. Here we wrote a brief article on the topic and how companies can strive to create more compliant programs.
Launching a New Product: What Market Research to Consider
Launching a new product can be an exciting, yet a daunting experience for companies. There is the excitement around seeing your ideas come into fruition, but also the nervousness to see how your product will perform in the real world. After all, you only get one opportunity to launch your product. With the right research, you can feel comfortable that your brand is on the right path to a successful launch. But how do you decide, out of the countless options available, which types to use and when? Fear not! We have created a helpful guide that suggests some of the research you should be considering during the initial prelaunch phase.
Putting Numbers Behind It: Exploring Quantitative Research
In our last article we looked into qualitative research and how it can be used as preliminary, exploratory research. In this article, we are going to look at the other main type of market research: quantitative research.
Exploration and Discovery: Diving Into Qualitative Research
Anyone who has worked in business for some time knows what qualitative research is. But do we truly understand this tool for collecting insights? We are going to dive into qualitative research with the hope that by the time you are finished reading this article, you will have a much more in-depth understanding of the topic.
Benchmarking: The Difference Between Good and Best
In a recent benchmark study, we asked 181 Healthcare Professionals what their intent was to prescribe a product after attending an average program versus the best program they ever attended. The results were shocking. Knowing where you stack-up versus the competition can help you gain competitive advantage and achieve best!
Speaker Programs: Evaluating Your Return on Education
Speaker Programs continue to be put under the microscope of government and internal organizations, to the point that it is wondered how long this can be sustained. The good news is we think we have a solution, and we think the solution can also help you in other areas like program ROI, speaker effectiveness and creating better, more engaging programs. The main focus of this article is to reevaluate how we determine value from speaker programs and introduces a new methodology to decide program effectiveness.
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