October 21st, 2020

7 Advantages of On-Demand and Virtual Speaker Programs

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John Cusmina

President, TL Health

The COVID-19 pandemic canceled most in-person speaker programs as people were asked to social distance and limit personal contact.  This resulted in healthcare companies looking at other options to allow healthcare professionals access to their educational programs. Virtual and on-demand learning has emerged as a beneficial tool and provides advantages to both the healthcare company and the healthcare professional (HCP). Here are several advantages to running on-demand and virtual programs.

7 Advantages to On-Demand and Virtual Speaker Programs

  1. Gain access to more speakers

Attain speakers who you may not have previously been able to reach due to schedule and travel restrictions

  1. More diverse presentations

Ability to have physicians from multiple locations present at one program, providing more diversity to your presentations

  1. Increased reach

Eliminating travel may increase attendance as the program is now more accessible to attendees and can reach a larger, geographically dispersed audience

  1. Flexibility

You can have multiple programs running at the same time and the audience can choose which program they want to attend, serving to your audience’s diverse needs

  1. Convenience

Audiences can attend or watch the program when it is most convenient for them and when they can focus the most of their attention

  1. Eco-friendly

Reduced travel and hospitality needs create less of a strain on the environment, including decreased air pollution and waste

  1. Less expensive

No hotel, transportation, meal and other miscellaneous costs make on-demand and virtual programs less expensive for attendees and healthcare companies

Final Thoughts

COVID-19 has given healthcare companies some time to re-evaluate their speaker programs and what they offer their customers moving forward.  Virtual and on-demand programs offer many benefits which will have a positive impact on the overall health of the community, after all a better educated physician leads to better patient outcomes.

john work photo- white backgorund

John Cusmina

John has over 34 years of pharmaceutical industry experience working in Product Management, Market Research, Sales and Sales Operations for companies such as GSK, AstraZeneca, Shire, Medeva Pharmaceuticals, and IMS Health. His specialties include: Market Strategy Planning & Development, Launch and Operational Planning, Market Research, Multi-Channel Promotions and Business Development.

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