TL Health Insights
How to Grow Your Brand with Social Listening - Infographic
Paying attention to what your customers are saying on social media is critical to the success of your brand. Social listening can not only help you monitor your brand’s health on social media platforms, but gives you the insights you need to take action in order to improve your value proposition. We created an infographic on how you can use social listening to grow your brand.
Growing Your Brand with Social Listening
It is undeniable that social media has become an integral part of how we communicate with one another. As social media continues to grow as a main part of our everyday lives, businesses can no longer ignore the role it plays in the success of their brand. In this article, we will discuss what social listening is, its applications and how you can start employing it for your brand(s).
Why is Polling so Important? - Infographic
As mentioned in some of our previous articles, in-program polling is key to helping increase audience engagement and reinforce key messages. In our latest infographic, we discuss why in-program polling is so important and some of the qualities you should look for in a vendor partner.
MaxDiff – Applications and Latest Innovations
In our last article, we discussed some of the pitfalls of traditional ranking and rating research methods and how Maximum Difference (MaxDiff) scaling can address some of those shortcomings. In the second part of our two-part series, we will discuss how MaxDiff scaling can be applied to solve a number of different business problems and some of the latest innovations in this space.
Gaining Better Insights with MaxDiff
Asking customers to either rank or rate a series of attributes has been a common practice of market researchers for years. Unfortunately, these traditional methods of research have some drawbacks and may not produce the results researchers and business teams are looking for. In the first part of our two-part series, we will discuss the pitfalls of traditional surveying methods and a solution to these pitfalls.
How to Keep your Speaker Programs Compliant with Post Program Evaluations - Infographic
We are all aware that there has been a lot of scrutiny regarding speaker programs in light of the recent Office of Inspector General (OIG) Special Fraud Alert. However, these programs are still a vital tool for the education of Healthcare Providers (HCPs). So in order to keep this critical service, we need to validate that they are providing the benefit they were intended to deliver. Post Program Evaluations are a great way to ensure your speaker programs are meeting the educational needs of your attendees. This infographic shows how Post Program Evaluations help solve three of the concerns raised in the OIG’s latest Fraud Alert.
Responding to the OIG’s Special Fraud Alert on Speaker Programs
In November of 2020, the Office of Inspector General (OIG) released a Special Fraud Alert related to the misconduct of pharmaceutical and medical device speaker programs. The alert “highlights the fraud and abuse risks associated with the offer, payment, solicitation, or receipt of remuneration relating to speaker programs by pharmaceutical and medical device companies.” Here we identify some of the areas highlighted in the alert and our suggestions on how you can remain compliant.
Video Surveys and Their Applications in Market Research
According to a recent study done by Wyzowl, 86% of companies use video as a marketing tool and of those that don’t, 69% planned to start in 2020. This trend can also be seen in the market research space where video surveys are increasing in popularity. But what exactly are video surveys and how are they being used in market research? We will answer those questions and more in this article.
Emotion Text Analysis and Its Applications in Market Research
One digital technology that has received a lot of attention recently is Emotion Text Analysis (ETA). Although ETA has been around for some time, advancements in machine learning and natural language processing have greatly impacted the evolution of this technology. In this article, we will discuss what ETA is, how it can be applied in market research and what are some of the latest innovations in this space.
5 Best Practices for Virtual Speaker Programs
As the COVID-19 pandemic continues, virtual speaker programs have become the new normal. Unfortunately, this means there is even more competition in this space competing for your customers’ time. As a way to help you stay ahead, we have created our 5 best practices for virtual speaker programs.
User vs. Customer Experience Research
User Experience (UX) and Customer Experience (CX) research are two popular forms of research that allow you to understand if you are fulfilling the wants and needs of your customers. Although both are important, sometimes it is difficult to distinguish between the two types of research. In our infographic below, we help clarify what separates the two and how to measure each.
A New Age of Speaker Programs: QR Codes
With the coronavirus pandemic, touch-free solutions to interact with customers have become a priority. QR Codes, launched in the early 2000s, have found a new life in the wake of the pandemic, kickstarting a touchless world. In this article, we will discuss the importance of capturing audience feedback and why QR codes are making this easier than ever before.
A New Age of Speaker Programs: Question and Answer Sessions
In this article, we will discuss another engagement tool, Question and Answer (Q+A) sessions, being used to deliver impactful and memorable presentations and how technology has taken this old school approach and revolutionized it into an engagement game changer for your speaker programs.
A New Age of Speaker Programs: In-Program Polling
It can be difficult to capture and keep audiences’ attention. That is why we have come up with multiple engagement strategies that help take your speaker programs to the next level. In this article, we delve into our first engagement strategy, in-program polling, and see what sets our capability apart from the rest.
The Disadvantages of Virtual Speaker Programs and How to Solve Them
In our last article, we identified some of the benefits to virtual speaker programs. Although there are many advantages to virtual speaker programs, that is not to say they don’t have some drawbacks. Here we will discuss the disadvantages of virtual programs and possible solutions.
7 Advantages of On-Demand and Virtual Speaker Programs
The COVID-19 pandemic canceled most in-person speaker programs as people were asked to social distance and limit personal contact. This resulted in healthcare companies looking at other options to allow healthcare professionals access to their educational programs. Virtual and on-demand learning has emerged as a beneficial tool and provides advantages to both the healthcare company and the healthcare professional (HCP). Here are several advantages to running on-demand and virtual programs.
Tips for Creating a Great Speaker Program
Speaker programs are a great way to educate physicians and can be an invaluable tool to the healthcare company. Here are seven ways to ensure you are getting the most value out of your speaker programs.
What needs to happen for HCPs to attend another live speaker program?
As we continue to share the findings of our most recent pulse study, looking at the impact of COVID-19 on speaker programs, we now share what needs to happen for HCPs to attend another live speaker program. The infographic below looks at what initiatives need to be put in place for an HCP to attend another live program at a restaurant versus in their office, hospital or clinic.
The Impact of COVID-19 on Speaker Programs by Age
We have been sharing data from a recent survey we did with 50 healthcare providers (HCPs), across several specialties, on how the COVID-19 pandemic has impacted their likelihood to attend speaker programs. Not surprisingly, there has been some changes. These changes have not only been seen across the collective whole, but also amongst individual age groups as well. In this article, we wanted to share the breakouts by age group to see if there were any variances worth noting.
The Impact of COVID-19 on Speaker Programs Post Pandemic
In our last paper, we looked at what types of speaker programs providers were attending before the pandemic. Now we will discover how COVID-19 has impacted physicians’ desire to attend a speaker program and what that may mean moving forward.
Speaker Programs Before the Pandemic: What Did Providers Attend Prior to COVID-19?
Looking backward in order to look forward. We examine attendance at speaker programs before COVID-19 to understand how it may have changed.
Best Practices for Analyzing Small Samples
In our last paper, we discussed our top tips for recruiting hard to reach customers. Now we want to switch the focus to the analysis portion of the market research process. In the whitepaper below, we share our best practices for analyzing small samples.
14 Ways to Recruit Hard to Reach Customers
5 Advantages to a Dashboard
8 Keys to a Successful Market Research Project
Speaker Programs - Being Proactive
After attending a conference dedicated to speaker programs, we got a lot of great takeaways. We learned about the future of speaker programs, techniques companies are using to increase the value of their programs and issues these programs are facing. One of the biggest takeaways we got from the conference was being proactive when it comes to building compliant speaker programs. Here we wrote a brief article on the topic and how companies can strive to create more compliant programs.
Launching a New Product: What Market Research to Consider
Launching a new product can be an exciting, yet a daunting experience for companies. There is the excitement around seeing your ideas come into fruition, but also the nervousness to see how your product will perform in the real world. After all, you only get one opportunity to launch your product. With the right research, you can feel comfortable that your brand is on the right path to a successful launch. But how do you decide, out of the countless options available, which types to use and when? Fear not! We have created a helpful guide that suggests some of the research you should be considering during the initial prelaunch phase.
Putting Numbers Behind It: Exploring Quantitative Research
In our last article we looked into qualitative research and how it can be used as preliminary, exploratory research. In this article, we are going to look at the other main type of market research: quantitative research.
Exploration and Discovery: Diving Into Qualitative Research
Anyone who has worked in business for some time knows what qualitative research is. But do we truly understand this tool for collecting insights? We are going to dive into qualitative research with the hope that by the time you are finished reading this article, you will have a much more in-depth understanding of the topic.
Benchmarking: The Difference Between Good and Best
In a recent benchmark study, we asked 181 Healthcare Professionals what their intent was to prescribe a product after attending an average program versus the best program they ever attended. The results were shocking. Knowing where you stack-up versus the competition can help you gain competitive advantage and achieve best!
Speaker Programs: Evaluating Your Return on Education
Speaker Programs continue to be put under the microscope of government and internal organizations, to the point that it is wondered how long this can be sustained. The good news is we think we have a solution, and we think the solution can also help you in other areas like program ROI, speaker effectiveness and creating better, more engaging programs. The main focus of this article is to reevaluate how we determine value from speaker programs and introduces a new methodology to decide program effectiveness.
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