September 29th, 2020
What needs to happen for HCPs to attend another live speaker program?
Tyler Cusmina
Author
Senior Market Research Manager, TL Health
As we continue to share the findings of our most recent pulse study, looking at the impact of COVID-19 on speaker programs, we now share what needs to happen for HCPs to attend another live speaker program. The infographic below looks at what initiatives need to be put in place for an HCP to attend another live program at a restaurant versus in their office, hospital or clinic.
From the infographic above, we can see that their are distinct differences between the initiatives required for an HCP to return to a live program at a restaurant versus their office. That is why, in order for pharma to keep up with the changing times, they must be adaptable and provide a unique offering for each HCP’s individual needs.
Tyler Cusmina
Tyler has seven years of pharmaceutical experience working in Market Research and Pharmaceutical Sales. Tyler holds a BA in Marketing from the Temple University Fox School of Business and a Certificate of Proficiency in Quantitative Analysis Field Of Study Data Analysis from the Burke Institute.
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